Driveway Alert is built privacy-first. We recognize a vehicle's general appearance — make, model, body type, and color — to label arrivals in your driveway, and stop there. We do not read, store, or process license plate numbers. This policy explains exactly what we collect, how we use it, and the control you keep.
Solely to operate Driveway Alert: recognize familiar vehicles by their general appearance on your private property, send arrival notifications, generate your daily summary, and flag unfamiliar vehicles. We do not read or process license plates, and we do not sell or share your data with third parties for advertising.
Driveway Alert detects a vehicle's general appearance — its make, model, body type, and color — to label arrivals as familiar or unfamiliar. This is non-identifying vehicle information.
4.2.1 — What we detect. When your Ring camera reports a motion event, a snapshot is analyzed to determine whether a vehicle is present and, if so, its general appearance (make, model, body type, color) with a confidence score. We match this appearance "signature" against the vehicles you have registered to decide whether an arrival is familiar.
4.2.2 — What we do NOT do. We do not read, store, or process license plate numbers, VINs, or any personally identifying vehicle information. We perform no license-plate recognition (LPR), no optical character recognition of plates, and no biometric analysis of any kind. We do not attempt to identify the owner or driver of a vehicle.
4.2.3 — How the analysis works. Appearance detection is performed by an AI vision model running inside Amazon Web Services (Amazon Bedrock). Snapshots are analyzed transiently for this purpose and are not used to train any AI model.
Event records are retained for 90 days, then automatically purged. Vehicle registrations and account data are retained until you delete your account. Deletion takes effect within 30 days.
If you are a California resident, you have the right to:
Driveway Alert is not directed to children under 13. We do not knowingly collect data from children.
Data is encrypted in transit (TLS 1.2+) and at rest. OAuth refresh tokens are stored encrypted in DynamoDB. Access is restricted via IAM least-privilege policies.
We may update this policy. Material changes will be communicated via in-app notice at least 30 days before taking effect.
Erbacci Ltd — info@erbacciltd.com